Quantity selected exceeds current stock
“Rosie the Riveter,” star of a government campaign aimed at recruiting female workers for the munitions industry, became perhaps the most iconic image of the more than six million women who joined the workforce during World War II.
"Rosie" represented the superb skill, ability, and patriotism of all U.S. women working on behalf of the home front.
The image of a woman war worker first appeared on Norman Rockwell's cover of the Saturday Evening Post, on May 25, 1943. The woman had a rivet gun used for industrial assembly, resting across her lap, and the name "Rosie" painted on her lunchbox.
In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company's War Production Coordinating Committee to create a series of posters for the war effort. One of these was the “We Can Do It!” poster pictured here — an image that only in later years would come to be known as another “Rosie the Riveter.”
