Evolution of American Car Mascots & Hood Ornaments; Jon Zoler

The Auburn Cord Duesenberg Automobile Museum is honored to exhibit these hood ornaments and car mascots from the Zoler Collection.

The exhibit features 150 specifically curated American car mascots and hood ornaments from 1911 to 1957 and will be displayed throughout the museum’s Company Showroom. Popularized in the 1920s and 30s, hood ornaments were seen by auto manufacturers as a means to bring marque uniqueness that highlighted and communicated the brand’s image. They served both an aesthetic and functional purpose. Marques include Auburn, Buick, Cadillac, Chevrolet, Cord, Duesenberg, LaSalle, Oldsmobile, Pontiac, Studebaker and others, as well as 16 accessory mascots.

Jon's book provides photos of American mascots and hood ornaments arranged by car brand.

Jon't collection will be on exhibit at the museum for you to enjoy in person.